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»the creative

Thunder Acquires Adacus, Bringing Targeting And Measurement Automation To Its Platform

Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target and measure dynamic creative campaigns. “Before this acquisition, our success was measured on creative production efficiencies: Are we producing more ads cheaper and faster?” said Victor Wong, CEO of Thunder. “[Adacus] puts us more in... Continue reading »
by Alison Weissbrot // September 14th, 2017 //
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Wax Your Boards

"the creative" is a column focused on the creative side of digital marketing. Stephen P. Williams has worked as a copywriter, long-form writer and author for a wide variety of creative agencies, like Rokkan, RAPP and Co:Collective. He's written a dozen books, as a ghostwriter and author, and his articles have appeared in The New... Continue reading »
by AdExchanger // February 20th, 2012 //
»
New Platforms, Devices And Opportunities Means New Design Skills For The Creative

"the creative" is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible.  With so many new platforms, new... Continue reading »
by AdExchanger // April 21st, 2011 //
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Our Diminishing Private World

"the creative" is a column focused on the creative side of digital marketing. Today's column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners' The Media Kitchen. I was inspired by a SlideShare presentation written by Paul Adams (@padday) who works on the UX team at Google. The presentation discusses the convergence... Continue reading »
by Ad Traders // October 1st, 2010 //
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Creatives Must Not Fear Quantitative Analysis Says ECD Moran

"the creative" is a column focused on the creative side of digital marketing. Today's Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative... Continue reading »
by Ad Traders // September 29th, 2010 //
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Is There A Divide Between Media And Creative?

"the creative" is a column focused on the creative side of digital marketing. Today's column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners' The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on... Continue reading »
by Ad Traders // August 30th, 2010 //
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