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»Yield Optimization

The Super Collider of Ad Exchanges

What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week's Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a... Continue reading »
by AdExchanger // April 26th, 2009 //
»
Yieldex Q&A With Tom Shields: Optimizing For Publishers with Direct Sales Teams

Tom Shields is Chief Executive Officer of yield optimization company, Yieldex. AdExchanger.com: How many participating publishers? TS: We have announced Martha Stewart Omnimedia as our first publisher partner. We are currently engaged with a number of other large publishers that we are not publicizing yet. What is your target publisher market? Can any publisher participate?... Continue reading »
by AdExchanger // April 21st, 2009 //
»
Yield Optimization Gone Wild! YieldBuild, Rubicon Project, OpenX Market, Yieldex

Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces... Continue reading »
by AdExchanger // April 16th, 2009 //
»
Optimizing AdMeld Style With Co-Founder Ben Barokas

Ben Barokas is co-founder and chief revenue officer at New York City-based AdMeld. AdExchanger.com: How many participating publishers does AdMeld have? Ben: AdMeld has about 50 publisher customers, including The Huffington Post and WorldNow. The rest are comprised of a variety of big names which we can’t talk about publicly just yet, but hope to... Continue reading »
by AdExchanger // April 8th, 2009 //
»
Pubmatic's Rajeev Goel Talks Yield Optimization

Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large and medium publishers using PubMatic including eBay, Kiplinger , Inc./Fast Company, Sugar Network, United Press International, and many more. What is your target publisher market? Can... Continue reading »
by AdExchanger // April 7th, 2009 //
»
Rubicon Project Comes Out Of The Closet: We're An Ad Exchange!

In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. "We want to be the Visa, the Nasdaq of online advertising," said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers - you're ad exchanges! We won't disown you... not here on... Continue reading »
by AdExchanger // April 1st, 2009 //
»
Large Publishers Swarm as Pubmatic Premier and Funding Arrives

Today's Media Post reports that yield optimizer, Pubmatic, led by CEO Rajeev Goel, is providing new tools to large publishers which he says already comprises 80% of the inventory among the 5,500 Pubmatic publishers. From Media Post's Mark Walsh: PubMatic Premiere is aimed at publishers with more than $5 million in annual online revenue, and... Continue reading »
by AdExchanger // March 16th, 2009 //
»
Web Publisher Tools for the Exchange: FireMeld from AdMeld

Amidst the mayhem of the current AdMonsters Publisher Forum in New Orleans which brings together ad operations professionals and their ad technology vendors comes news! AdMeld, led by CEO Michael Barrett and founders Ben Barokas and Brian Adams, has released a new tool for client publishers. AdMeld's FireMeld enables the ad operations team of web... Continue reading »
by AdExchanger // March 10th, 2009 //
»
Pubmatic Opens To Advertisers

This news likely crossed under the radar for many but yield optimizer, Pubmatic, took another step forward into the exchange model by allowing ad networks open API access - the ability to buy from its network of website publishers. To date, yield optimizers have served member publishers by aggregating, and then testing (sometimes may also... Continue reading »
by AdExchanger // March 2nd, 2009 //
»
Yieldex Brings Inventory Optimization To Martha Stewart

Another player joined the yield optimization space today which currently includes Pubmatic, Rubicon Project and AdMeld. Yieldex announced that the first client for its "BusinessIQ" inventory management product is Martha Stewart Living Omnimedia. According to the release: "The Yieldex BusinessIQ product provides accurate revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data... Continue reading »
by AdExchanger // February 10th, 2009 //
»
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