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»wunderman

What Amazon's Audience Match Tool Means For Advertisers

Amazon on Monday quietly launched a self-serve platform called Advertiser Audiences, which lets advertisers upload their audience lists and CRM information, enabling tactics like audience matching and lookalike modeling. Advertiser Audiences is similar to solutions Facebook and Google released earlier, though Amazon’s tool has some key differences. The biggest strength, said Wunderman North America Chief... Continue reading »
by Kelly Liyakasa // June 14th, 2017 //
»
Agencies Rethink Pricing And Service Models As CPGs Cut Spend

The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager... Continue reading »
by Alison Weissbrot // May 26th, 2017 //
»
Creative Agencies Bring Media In-House

As consumer attention continues to fragment, creative agencies are relying more on real-time insights to craft personalized messages and optimize them on the fly. That requires bringing media and creative services closer together. While smaller indie shops are bringing media execution in-house to make messaging more relevant, holding companies experiment with cross-discipline and cross-agency teams.... Continue reading »
by Alison Weissbrot // March 7th, 2017 //
»
As Snap Begins Trading, Agencies Weigh In On Its Future Success As An Ad Platform

Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad... Continue reading »
by Alison Weissbrot // March 2nd, 2017 //
»
Podcast: 58-Year-Old Wunderman Tackles Machine Learning

Welcome to episode No. 13 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Seth Solomons, Wunderman's CEO for North America, sees huge growth coming for machine learning. "If the agencies don't see it and embrace it then it's going to be a pretty disruptive force,"he says in the latest episode of AdExchanger Talks.... Continue reading »
by Zach Rodgers // February 8th, 2017 //
»
Wunderman President Jamie Gallo On The Convergence Of CRM And Media

As WPP’s direct marketing agency, Wunderman began collecting data about individual consumers before it was the currency of the digital world. “Data was the lifeline of this place to begin with,” said Wunderman’s New York president, Jamie Gallo. “It was very pedestrian and primal data, but it was what the agency was built on.” As... Continue reading »
by Alison Weissbrot // October 14th, 2016 //
»
Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return... Continue reading »
by James Hercher // August 30th, 2016 //
»
Wunderman CEO Mark Read On Closing The CPG Loop And Jumping Between Walled Gardens

When Mark Read became Wunderman’s global CEO in January 2015, he brought with him a great deal of digital know-how gleaned from his time leading WPP Digital. Wunderman had been in a state of continuous transformation, changing from a direct marketing agency to a digital one. Over the past 10 years, it has tripled in... Continue reading »
by Ryan Joe // August 9th, 2016 //
»
Wunderman's Data Chief Pushes Global Expansion While Avoiding Unholy Processes

Wunderman’s new global chief data officer, Gary Laben, saw his remit expand significantly last week, when he was appointed to the position. While Laben was and will remain CEO of KBM Group, Wunderman’s data-focused subsidiary, Laben will now oversee the deployment of Wunderman’s data capabilities globally. “Some of what we have is mature in markets... Continue reading »
by Ryan Joe // April 1st, 2015 //
»
Not Your Daddy’s Database Manager: KBM Group Wants To Be A Strategic Partner

KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you... Continue reading »
by Ryan Joe // November 5th, 2014 //
»
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