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»video viewability

TubeMogul's Self-Serve Business Kicks Into High Gear

In the first quarter, TubeMogul's self-serve software, called Platform Direct, accounted for 78% – or $55.3 million – of total advertiser spend running through the company. The video demand-side platform (DSP) has worked to migrate managed services clients onto its platform, which could garner the recurring revenue and customer-retention rates characteristic of enterprise software deployments. Agencies accounted for 37% of Q1 spend on... Continue reading »
by Kelly Liyakasa // May 12th, 2015 //
»
Google Claims YouTube Ads More Viewable Than Standard Video Ads

Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report released Friday. It’s not surprising Google is releasing video viewability figures, given its investment in TrueView formats for brand advertisers, which are sold on a cost-per-view basis. Google claims it... Continue reading »
by Kelly Liyakasa // May 8th, 2015 //
»
Viewability Will Rewrite Video Economics, Eventually

The only certainties in life are death, taxes and multiple definitions of “viewability.” The Media Rating Council (MRC) defines a video ad as viewable if half of that ad is in-view for a minimum of two consecutive seconds, but others, like media agency GroupM, are demanding all pixels be in-view with the sound on for at least 50%... Continue reading »
by Kelly Liyakasa // March 11th, 2015 //
»
Integral Ad Science Acquires Video Measurement Startup Veenome

Ad verifier Integral Ad Science has acquired video analytics startup Veenome in a deal the two companies claim will kick video measurement up a notch. Veenome's product premise is that advertisers should know the context of the video content around their placement, not simply that they hit their demo targets. Advertisers undoubtedly want to know... Continue reading »
by Kelly Liyakasa // March 4th, 2015 //
»
TubeMogul To Dive Into Display, Among Other 2015 Plans

Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to purchase display inventory this year. In an outline of 2015 company initiatives shared with AdExchanger, included was TubeMogul's plan launch a programmatic display offering for brands. CEO Brett Wilson emphasized... Continue reading »
by Kelly Liyakasa // January 21st, 2015 //
»
Google Sounds Out Video Ad Audibility

Hear that? It’s the sound of Google quietly mentioning that it plans to report on audibility for video ads at some point later this year. The audibility reference was buried as a footnote toward the end of a larger update on Google’s intention to roll out viewability reporting across all of its ad platforms, including... Continue reading »
by Allison Schiff // January 8th, 2015 //
»
Teads Wants To Fix The Video Viewability Problem

The promise of “always in-view” ad formats sounds like panacea, but Parisian video supply-side platform Teads, which merged with European video platform Ebuzzing in the spring, is aggressively expanding into the US to tackle that very issue in video. The merged companies, which as of Monday will take the name Teads, had $100 million in revenue... Continue reading »
by Kelly Liyakasa // October 6th, 2014 //
»
Video Viewability: The Standard That Isn’t A Standard

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video... Continue reading »
by Kelly Liyakasa // June 27th, 2014 //
»
 

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