Unlike in digital, where marketers can buy across multiple publishers, TV planning is largely limited to a single broadcaster’s inventory. Fox, Turner and Viacom have jointly formed an advanced audience platform called OpenAP, which will roll out to media agencies and advertisers in early April, to try to solve that challenge. While each network has […]
Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals. “We’re really starting to use what we learned from the entertainment and media space and […]
Viacom and American Express on Tuesday announced Vantage Intent – a Viacom product powered by AmEx – to help advertisers use purchase intent to find audiences across TV, digital and social. As a premium offering within the data and audience platform Viacom Vantage, Vantage Intent is designed to analyze roughly $1 trillion worth of AmEx’s […]
Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days since its premiere. Although a popular Marvel comic (and actor Ryan Reynolds) certainly inspired that turnout, a week-long multiplatform activation from Viacom preceding the film’s launch helped generate awareness. Throughout the campaign’s […]
Viacom sales chief Jeff Lucas’s affinity for Snapchat dates back a year, to when the broadcast network first explored distribution opportunities with the popular video-messaging app. Now the two have set up a multiyear content and advertising agreement, which gives Viacom’s sales teams the right to monetize Snapchat US-based ad inventory. In turn, Snapchat gets […]
Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time when Viacom is renewing its emphasis on data to address the slumps in linear TV ad sales and plummeting ratings. Zilberbrand will lead Audience Science, a Viacom unit that manages audience onboarding […]
It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue mark by 3%, citing declines in ratings and a “sequential slowdown in advertising conversion.” In light of these challenges, the network’s president and CEO, Philippe Dauman, said during the company’s earnings call […]
It’s a tough road for a stand-alone second-screen app. Beamly, the social TV network formerly known as Zeebox, would appear well positioned to help publishers engage millennial audiences across all platforms. Its install base grew from 2 million monthly active users in 2011 to 10.5 million today, and Comcast’s NBCUniversal and Viacom have a joint […]
Jeff Lucas, head of ad sales for Viacom Music and Entertainment, likes photo-messaging app Snapchat. Because its user base is dominated by females under 25, the platform that popularized the “fleeting” SMS aligns closely with Viacom property MTV’s young millennial audience. It’s one of the reasons why MTV is test driving Snapchat’s new Discover feature, part of […]
AOL on Tuesday appointed Dermot McCormack president of AOL Video and AOL Studios, its original content production arm. McCormack, formerly Viacom’s head of connected content, will replace Ran Harnevo, a key player in the development of premium online video content network AOL On, who is pursuing “other opportunities.” McCormack’s appointment comes at a pivotal period […]
