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»Tremor

Retailigence Makes A Pop In Programmatic Creative With Partner Deal

Retailigence, a mobile location company that connects brand advertisers with brick-and-mortar pricing and product availability down to the SKU, has turned an eye toward ad tech vendors. Rolling out on Wednesday an adPop Engine for channel partners, of which Medialets, AdColony, PointRoll, Tremor Video and Xtopoly are early users, the company, which bills itself as… Continue reading »

by Kelly Liyakasa // June 18th, 2014 //
»
Separating The Myth From Reality In Programmatic TV

The general consensus is there’s a long way to go before linear TV buys are fully automated. Despite advancements in pushing programmatic into video-on-demand (VOD) environments, the enablement of programmatic transactions in linear TV is still in its infancy. Part of this has to do with the state of the technology. “All the tools in… Continue reading »

by Kelly Liyakasa // March 26th, 2014 //
»
 

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