“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Mobile exchange inventory has gotten a bad rap. The age of programmatic and RTB had brought tremendous improvements and advantages to exchanges. Publishers can […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Job listings always include requirements, such as a minimum level of experience, a degree in a related field, fluency in certain languages or residence […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. If you’ve ever been served an ad for a Los Angeles restaurant while visiting the San Diego Zoo, you’ve seen how imprecise location-targeted ads […]
Pushing hyperlocal mobile advertisements is becoming increasingly viable for businesses as tech giants like Google, Facebook and Twitter, as well as startups, enter the space. One such hyperlocal ad startup is Thinknear, which was acquired by GPS solutions provider Telenav for $22.5 million last year. AdExchanger spoke with Thinknear CEO Eli Portnoy about the evolution […]
Buying MoPub does a few things for Twitter, potentially. It adds $100 million in 2013 revenue to Twitter’s income statement in the months leading up to a probable IPO. It creates an opportunity to monetize Twitter’s valuable data “off-platform” through an internally run mobile exchange. This could work by creating BlueKai-like data segments that would […]
Navigation and mapping specialist Telenav has acquired ThinkNear (AdExchanger Q&A) just five months after the hyperlocal ads company launched. The $22.5 million deal ($18.5 million cash plus options) may come as good news to other mobile-local ad startups, suggesting strong demand and potential fits with companies in the fast-changing GPS and mapping arena. Telenav owns […]
Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with AdExchanger, CEO Eli Portnoy talks about the company’s value proposition and challenges it has faced. AdExchanger: What problem is ThinkNear solving? EP: […]
