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»The Sell Sider

Demystifying Programmatic: A Guide For Premium Publishers

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. Programmatic media buying, from RTB to fixed-price reserved, is quickly becoming the way of the future. It’s clear why buyers are interested in programmatic —increased efficiency and lower costs —... Continue reading »
by AdExchanger // March 14th, 2014 //
»
Don't Fix RTB

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. The industry has gone into full hand-wringing mode over fraudulent traffic, spurious clicks and low levels of viewable ads. That is good. After all, these are serious issues and... Continue reading »
by AdExchanger // March 7th, 2014 //
»
The New Big Event Marketing Strategy: Planned Spontaneity

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months... Continue reading »
by AdExchanger // January 29th, 2014 //
»
The Current, Current Thing

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to... Continue reading »
by AdExchanger // December 9th, 2013 //
»
The Best Defense For Publishers Is A Good Offense

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things... Continue reading »
by AdExchanger // November 18th, 2013 //
»
The Ad-Tech Identity Crisis

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with... Continue reading »
by AdExchanger // October 16th, 2013 //
»
Bulletin: Consumer Marketing Is Out, Customer Marketing Is In

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad... Continue reading »
by AdExchanger // October 8th, 2013 //
»
The Next Era In Media: Getting Personal

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group. About a year ago, I predicted the consolidation of ad tech and its move away from the main stage of the digital ecosystem. With all due notation of... Continue reading »
by AdExchanger // October 3rd, 2013 //
»
It’s Time To Get Serious About Measurement

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet -- the most trackable medium ever due to its two-way and one-to-one connections -- has always faced huge issues surrounding measurement. There are many good reasons... Continue reading »
by AdExchanger // August 27th, 2013 //
»
Content Or Data: Which Is The Better Proxy For Ad Targeting?

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group, Many argue in this age of deep and big data that content is not nearly as good of a proxy for ad targeting as data. Having both aligned, they’ll... Continue reading »
by AdExchanger // August 14th, 2013 //
»
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