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»SMB

Will Small Advertisers Stand By Facebook During A Downturn?

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy... Continue reading »
by Allison Schiff // February 11th, 2019 //
»
JEGI: 2019 M&A Could Shift To The Mid-Market

JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a hell of a pullback investing in anything that remotely smells like ad tech,” according to Tolman Geffs, co-president of investment bank Jordan, Edmiston Group Inc. But that’s not as dire... Continue reading »
by Allison Schiff // December 21st, 2018 //
»
Can Local Media Players Survive A Facebook And Google Onslaught?

Major ad platforms like Facebook and Google are soaking up the local and small-business market at an eye-popping rate. And it’s taking business away from smaller platforms like Yelp, whose stock has dropped almost 30% after local advertisers moved spend to Facebook and Google. Facebook, for instance, announced March of last year that it had... Continue reading »
by James Hercher // May 16th, 2017 //
»
Local Wine Shop Uses SAP To Uncork Location-Based Insights

“SMB” is not the first thing that comes to mind at the mention of SAP. But the enterprise software giant is actively courting small and medium-sized businesses like Veritas Studio Wines, a two-year-old boutique vino shop tucked away on a side street in the Hell’s Kitchen neighborhood of Manhattan. Veritas is plagued by many of... Continue reading »
by Allison Schiff // April 11th, 2017 //
»
Square And Facebook Serve Up Offline Attribution For An Ohio Eatery

As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make crêpes than spend his life on marketing. “We don’t do a lot of traditional advertising because it’s expensive and it’s hard to know if you’re actually hitting your target audience,” said Doyle,... Continue reading »
by Allison Schiff // July 5th, 2016 //
»
Square Merchants Can Now Buy Ads On Facebook – A Smart Move, But Challenges Remain

Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The move, announced Wednesday, makes a heck of a lot of sense. Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their... Continue reading »
by Allison Schiff // March 23rd, 2016 //
»
Post-IPO, Square Uses Marketing Support To Get Cozier With SMBs

Square may be a unicorn – but it’s got its eye on the little guy. “We’re leveling the playing field,” said Kevin Burke, former Visa CMO and now head of acquisition at Square, which completed its long-awaited IPO in mid-November. “We’re helping small businesses close the loop.” Integrating online and offline has long been the... Continue reading »
by Allison Schiff // December 8th, 2015 //
»
Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops

When it comes to ad spend, Cidewalk is more interested in Main Street than multinational brands. The app-based service, which was spun off Wednesday into a separate business unit from its parent company, mobile ad network Chitika, allows SMBs to create and target local ads across roughly 10,000 well-known apps, including MLB, The Weather Channel,... Continue reading »
by Allison Schiff // March 18th, 2015 //
»
Digital To Surpass Print At YP

The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue. YP acquired mobile ad firm Sense Networks one year ago and continues to refine and experiment with... Continue reading »
by Sarah Sluis // February 9th, 2015 //
»
 

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