Smaato

Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across […]

Twitter’s acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to […]