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»simpli.fi

Programmatic Can Be More Friend Than Foe For Local Media

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow… Continue reading »
by AdExchanger // August 21st, 2014 //
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National Advertisers Should Take Pointers From Local Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. National advertisers are often thought of as the most sophisticated users of programmatic technology, and for good reason. As some of the biggest spenders,… Continue reading »
by AdExchanger // July 14th, 2014 //
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The Virtuous Cycle Of Programmatic Quality

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Many recent articles have portrayed programmatic advertising as being in the middle of a vicious cycle, where an onslaught of nonhuman traffic and unviewable… Continue reading »
by AdExchanger // May 16th, 2014 //
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How Big Data Can Make The Most Of Small Campaigns

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The average small and medium-sized business (SMB) in the US spends about $400 a month on marketing, according to the US Chamber of Commerce’s… Continue reading »
by AdExchanger // April 18th, 2014 //
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Let’s Be Clear About Transparency

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. If you search Google for “transparency + ad tech,” you’ll get more than 20 million search results. Nearly every network, DSP and publisher claims… Continue reading »
by AdExchanger // March 13th, 2014 //
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Evidence-Based Media Buying: We Can Handle The Truth

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In the climactic courtroom scene that closes the military thriller “A Few Good Men,” Jack Nicholson’s character delivers one of the most memorable lines… Continue reading »
by AdExchanger // February 18th, 2014 //
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Taking The Long View On Viewability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. It’s that time of the year when industry analysts and self-appointed pundits (including yours truly) gaze into their crystal balls and predict the future… Continue reading »
by AdExchanger // January 7th, 2014 //
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Simpli.fi Snags $16M In Series B Financing For Product, Sales Push

Advertising technology company Simpli.fi has raised $16 million in a Series B growth round led by private equity firm Frontier Capital with participation from Contour Venture Partners. Prior to the Series B round, the company had raised $4 million since its founding in 2010, bringing its financing total to $20 million after operating at a… Continue reading »
by Kelly Liyakasa // December 12th, 2013 //
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Are We There Yet? Approaching True 1-To-1

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In their seminal book, “The One-to-One Future,” communications strategists and futurists Don Peppers and Martha Rogers imagined a world beyond mass marketing. Somewhere beyond the television… Continue reading »
by AdExchanger // November 22nd, 2013 //
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How An RTB Takeover Could Super Size Any Given Sunday

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The number to beat: 111.3 million impressions. That’s the all-time record for number of people who watched the Super Bowl XLVI broadcast in 2012.… Continue reading »
by AdExchanger // October 21st, 2013 //
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