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»SAP

Forrester: Adobe Marketing Cloud Makes Big Waves, SAS Is 'Best-Kept Secret'

Forrester Research crowned Adobe Marketing Cloud in its first-ever ranking of enterprise marketing software suites – informally called “marketing clouds.” The report, compiled by analysts Cory Munchbach and Rusty Warner and released Tuesday, encompassed eight vendors (Adobe, Salesforce.com, SAS, Teradata, IBM, Oracle, SAP and Marketo). Munchbach and Warner interviewed three clients from each vendor and tallied... Continue reading »
by Ryan Joe // October 21st, 2014 //
»
Checking In On Adobe's Neolane Acquisition, One Year Later

When Adobe Systems acquired French cross-channel campaign management company Neolane last summer for $600 million, it gained the ability to manage customer data at scale. Stephan Dietrich, cofounder of Neolane and now VP Americas for Adobe Campaign, one of six products that comprise the Adobe Marketing Cloud stack, said one of the drivers for joining... Continue reading »
by Kelly Liyakasa // July 3rd, 2014 //
»
Adobe Earnings: Cites 'Accelerated Adoption' Of Marketing Cloud

Adobe Systems' fiscal Q2 numbers are in – quarterly revenue for the Adobe Marketing Cloud suite was $283 million, a 23% increase year-over-year. Adobe expressed strength in its outlook for Marketing Cloud, targeting 20% year-over-year future revenue growth. Adobe's total fiscal second quarter earnings were strong, coming in at $1.07 billion with non-GAAP earnings at 37 cents... Continue reading »
by Kelly Liyakasa // June 17th, 2014 //
»
SAP: ‘We Are Way Too Complex’

The underlying theme of SAP’s massive annual show SapphireNow in Orlando, Fla. this week was simplicity, or SAP’s lack thereof. CEO Bill McDermott heralded the dream of enabling the enterprise software company to "Run Simple," while acknowledging the company’s skeptics. “Yes, I do realize there will be some of you, especially the pundits, who say we can’t,”... Continue reading »
by Kelly Liyakasa // June 4th, 2014 //
»
To Transform Into ‘Uncarrier,' T-Mobile Undid (And Retooled) Marketing

When T-Mobile discarded two-year customer contracts one year ago as part of its “Uncarrier” initiative, the company had to retool its enterprise to match the new business model, starting first with the marketing organization. With less of a “lock in” with consumers, communication could no longer be few and far between. Messaging could no longer... Continue reading »
by Kelly Liyakasa // June 3rd, 2014 //
»
SeeWhy SAP Hopes For An Open Marketing Tech Ecosystem

German enterprise software giant SAP’s intention to acquire Boston-based behavioral marketing startup SeeWhy sheds light on the former’s future in the marketing tech landscape. As per SAP’s plans, SeeWhy will operate as a wholly owned subsidiary of SAP; the initial integration point will be SAP’s commerce platform hybris. “SeeWhy and other investments we’re making are... Continue reading »
by Kelly Liyakasa // May 22nd, 2014 //
»
SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future

Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA.... Continue reading »
by Kelly Liyakasa // May 9th, 2014 //
»
What The SAP-Adobe-Accenture Triangle Means For Digital Marketing

When SAP and Adobe linked arms during last month’s Adobe Summit in Salt Lake City, it was unclear whether the reseller program was more about shared customers or code. But insiders note a third player indirectly involved in what seemed like a two-company partnership: management consulting giant Accenture. Like SAP, Accenture has been making a... Continue reading »
by Kelly Liyakasa // April 14th, 2014 //
»
How SAP Works With Adobe

With Tuesday’s announcement that SAP will resell Adobe Marketing Cloud, packaged with the analytics platform HANA and the ecommerce solution hybris, it’s fair to wonder what SAP’s role in digital marketing will be going forward. Will it, for instance, ever develop its own marketing cloud to compete with Oracle, Salesforce.com or IBM? Brian Walker, chief... Continue reading »
by Ryan Joe // March 26th, 2014 //
»
SAP's Digital Marketing Solution? Resell Adobe Marketing Cloud

For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s Marketing Cloud along with SAP’s HANA platform and its hybris Commerce Suite. Read the release. Let’s back up... Continue reading »
by Ryan Joe // March 25th, 2014 //
»
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