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»right media

Memo to Agencies: Change is Good!

Megan Pagliuca is Senior Director of Professional Services of Yahoo!'s Right Media. Data-driven buying should be an integral component of every agency’s media plan, but using a technology platform as a central media trading arm is only the first step in designing a data-driven strategy. It is important to take a holistic approach and leverage... Continue reading »
by Ad Traders // March 25th, 2010 //
»
The LinkedIn Report: Google, Yahoo, Right Media, Teracent, AOL (a.k.a. Aol.)

The digital advertising start-up world continues to play its siren song as the résumé pages of LinkedIn reveal moves and machinations within the industry. Over at Google's DoubleClick Ad Exchange, Lauren Nemeth has left the building to take on the Director of Sales role at AppNexus. Highly respected within Big G, Nemeth brings her high-level... Continue reading »
by AdExchanger // January 21st, 2010 //
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Yahoo! Closes Right Media's Direct Media Exchange

In a reflection of its shift toward a "premium" exchange strategy, Yahoo!'s Direct Media Exchange - acquired as part of the Right Media acquisition - is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: "Right Media will discontinue the DMX platform on January 31, 2010, so that we... Continue reading »
by AdExchanger // December 1st, 2009 //
»
LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event

Yesterday's sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference organizer, noted blogger and former super seller, Jay Weintraub gave attendees a healthy dose of the potential... Continue reading »
by AdExchanger // August 19th, 2009 //
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The New Yahoo! Ad Platform: APT (Was: AMP, APEX)

Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!'s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and... Continue reading »
by AdExchanger // September 24th, 2008 //
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Right Media Blog Makes Rare Post; Announces New Partner

It would seen that the few advertising exchange blogs that exist took a summer hiatus but yesterday, Right Media's blog came alive (courtesy of Becca Bullack in Publisher Solutions?) with an announcement regarding a new ad network partner, Meta Network, which has plugged into the exchange. For the little publisher, the Meta Network opportunity will... Continue reading »
by AdExchanger // September 5th, 2008 //
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Promotion for Right Media's Michael Walrath?

It has been two weeks since Valleywag offered up the news that former Right Media Exchange CEO, Michael Walrath, was loading up his truck and moving to arid Sunnyvale, California, where - rumor has it - he'll be getting a promotion. Certainly his genius in getting Yahoo! to buy the Right Media advertising exchange for... Continue reading »
by AdExchanger // August 30th, 2008 //
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Right Media and WPP Group Partner

Yesterday, Yahoo!'s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP's top clients. Whether the clients end up using the exchange will be another question. In the NY Times article about the partnership, WPP Group sees a main benefit of... Continue reading »
by AdExchanger // May 17th, 2008 //
»
Ad Exchange AdECN Acquired By Microsoft

Feeling it couldn't be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google's $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!'s $700 million purchase of RightMedia and RMX,... Continue reading »
by AdExchanger // July 27th, 2007 //
»
 

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