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»Quantcast

Media Optimization Madness Next Week: OMMA AdNets

Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square,... Continue reading »
by AdExchanger // October 30th, 2009 //
»
Lookery Closes Doors; IPOs Are Ready; Yahoo! Content Vs. Google Content; Innovation Is On Roids

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such... Continue reading »
by AdExchanger // August 24th, 2009 //
»
New OPA Study Featured In WSJ; Rubicon Project Partners With Katz; Yahoo!'s Zinman on Exchanges; Quantcast Responds

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP's Dynamic Logic, The Wall Street Journal's Emily Steel delivers the details on a new OPA study which says that large publisher's premium (i.e.... Continue reading »
by AdExchanger // August 13th, 2009 //
»
Quantcast CEO Feldman Says Advertisers Need To Use Their Own Data In Order To Define Target Audiences

Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day,... Continue reading »
by AdExchanger // July 28th, 2009 //
»
 

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