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»programmatic direct

Microsoft Plots Programmatic Global Expansion, Promotes 'Direct Programmatic' Portal Agreement

Microsoft is hoping to gain more traction with higher priced, direct sales inventory on its network by striking an agreement with its fellow portals, AOL and Yahoo, to support technical specifications for automating the buying process around reserved ad sales. In other words, Microsoft is joining the push toward "premium programmatic" that AOL trumpeted Monday... Continue reading »
by David Kaplan // September 24th, 2013 //
»
From Legolas To Upfront Digital Media: Aiming At Programmatic Direct

Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it's time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded the company Upfront Digital Media effective immediately. The... Continue reading »
by John Ebbert // June 11th, 2013 //
»
 

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