Google, Facebook and Twitter have become powerful platforms for political candidates, and each has earned a line item on every campaign’s media plan. But it may require another election cycle before smaller players can break into the big time. In 2015, Borrell Research predicted $1.1 billion would be spent by political buyers on digital media […]
Hear that? It’s the sound of political advertisers starting to open their wallets wide. Around $1 billion is expected to be spent on digital media during the 2016 presidential election, according to Borrell Associates, and Pandora is looking to attract some of those dollars with the release of souped-up political targeting segments. The music discovery […]
Online political spending – while still trailing far behind the budgets assigned to TV – is poised to match or exceed even the world’s largest brand advertisers. But with no established agency or ad tech model in place, agnostic tech providers are looking to blaze new trails in the hypercompetitive DC market. Rubicon Project and […]
Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods […]
Ted Gurley, a Univision VP specializing in digital sales to political and advocacy groups, compared the current state of the TV industry to retail half a decade ago. Back then, the existence of brick-and-mortars seemed to be on a precipice as ecommerce companies came to power. But traditional stores surged back by integrating digital into […]
