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»podcasting

DAAST Might Change Digital Audio Measurement, So What’s Apple Waiting For?

When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the... Continue reading »
by Liz Rowley // April 28th, 2015 //
»
Marc Maron’s Producer On The Podcast Advertising Ecosystem

Podcast consumption swelled from 29 million monthly users in 2014 to 46 million in 2015, according to findings from an ongoing study by Edison Research and Triton Digital. The popular podcast “WTF? With Marc Maron” is happily riding the wave. “We’re benefiting from the shifting media landscape,” said the podcast’s producer, Brendan McDonald. “There is... Continue reading »
by Liz Rowley // March 16th, 2015 //
»
Triton Ties Up With Edison Research To Bolster Podcast Measurement

Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with Edison Research to strengthen its podcast measurement offering. Starting later this year, a new Webcast Metrics On Demand (WCMOD) product will sit alongside Triton's existing tracking solution and provide publishers... Continue reading »
by Alex Palmer // March 3rd, 2015 //
»
 

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