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»placeiq

In The Fight Against Mobile Ad Fraud, Science Trumps Spam

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ivan Zalamea, data scientist at PlaceIQ. In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s... Continue reading »
by AdExchanger // November 12th, 2014 //
»
PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl

Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services... Continue reading »
by Ryan Joe // November 3rd, 2014 //
»
Why Place And Context Are Crucial For Understanding Consumer Behavior

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at PlaceIQ. The golden rule in real estate is location, location, location. The same mantra has been adopted by the world of digital marketing, albeit with... Continue reading »
by AdExchanger // August 13th, 2014 //
»
Location Precision: The Good, The Bad And The Ugly

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. There’s been a lot of talk lately about “precision” and “accuracy” in the world of mobile marketing. But it’s becoming clear that... Continue reading »
by AdExchanger // July 17th, 2014 //
»
Machines Won’t Take Your Ad Tech Job

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. Warnings of the coming Skynet-ization of digital advertising are becoming increasingly common. But rest assured, the near-term future of our industry is... Continue reading »
by AdExchanger // June 3rd, 2014 //
»
A Big Data Truth: It’s All Relative

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Susan Zhang, data scientist at PlaceIQ. In the early 1900s, David Hilbert set out to prove the consistency of mathematics by reducing all mathematical statements into a formal language, from... Continue reading »
by AdExchanger // May 6th, 2014 //
»
What Goodhart’s Law Can Teach You About Performance Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roman Shraga, data scientist at PlaceIQ. Is there a metric you use to evaluate the effectiveness of something critical to your company’s success? What about a metric used by your... Continue reading »
by AdExchanger // April 4th, 2014 //
»
Find The Signal Within Big Data’s Cacophony

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Juan M. Huerta, senior data scientist at PlaceIQ. It has been said that we are in an era of big data. Not a day goes by without hearing about a... Continue reading »
by AdExchanger // February 25th, 2014 //
»
Big Data 2.0: Valuing, Connecting, Protecting And Embracing It

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niladri Batabyal, vice president of innovation at PlaceIQ. It seems like only yesterday that the big data movement revolutionized the way brands and marketers connected with their consumers. The first... Continue reading »
by AdExchanger // January 8th, 2014 //
»
Black Friday: The Ultimate Test

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachit Srivastava, Data Scientist at PlaceIQ. Thanksgiving is around the corner, meaning great food, family and, of course, Black Friday. Mobile ad targeting and strategy have advanced significantly this year, and... Continue reading »
by AdExchanger // November 26th, 2013 //
»
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