omnicom

Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it’s the first sizable pool of inventory which has real-time bidding – this is what we’ve been waiting for. Being able to buy using real-time bidding is important […]

John Donahue is Global Director of Business Intelligence Analytics for Omnicom Media Group. AdExchanger.com: From your agency perspective, what trends are you seeing in the marketplace? JD: Digital up, TV down. I think we’re in a position where the economy is causing everyone to seize up their budgets. What’s going to be interesting is not […]