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»Nativo

History Channel Taps Native For ‘Curse Of Oak Island’ Tune-In Campaign

Horizon Media had done plenty of direct-to-publisher native campaigns to promote shows for its entertainment clients, including The History Channel. But the campaigns lacked scale. “Curating these experiences in a way where we can impact scale is vitally important when we’re trying to drive a [Nielsen] ratings number,” said Joe Hadari, SVP and managing director... Continue reading »
by Sarah Sluis // June 25th, 2015 //
»
For Programmatic Native, RTB Can Be Problematic For Publishers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. The Interactive Advertising Bureau’s recent update to the OpenRTB guidelines (PDF), which incorporate dynamic in-feed ad units, is generating lots of noise around programmatic, real-time... Continue reading »
by AdExchanger // March 9th, 2015 //
»
We're Really Screwing Up The Banner Conversation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Over the past several months, the debate on banners has heated up – and gone in the wrong direction. While I have read some interesting... Continue reading »
by AdExchanger // January 21st, 2015 //
»
What No One Expects To Happen With Native In 2015

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. When I was discussing native advertising with a venture capitalist in 2012, he flat-out proclaimed, “The New York Times would never do this.” He never... Continue reading »
by AdExchanger // January 2nd, 2015 //
»
The Year In Native Advertising

If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term... Continue reading »
by Sarah Sluis // December 19th, 2014 //
»
OK, You Have Their Attention. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Engaging consumers through authentic brand content is more important than ever for drawing them into the marketing funnel. And the best measure of successful brand... Continue reading »
by AdExchanger // October 20th, 2014 //
»
Are You Using Attention Metrics To Gauge Success?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Online advertising grew up on a foundation of interruption. Audiences sought interesting, relevant content, and advertisers competed with editorial for their attention. Marketers then evaluated... Continue reading »
by AdExchanger // September 22nd, 2014 //
»
Native May Sink Before It Sails

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Last December, the Interactive Advertising Bureau (IAB) released a native advertising playbook to establish a common framework for the industry. Since then, native has become... Continue reading »
by AdExchanger // August 8th, 2014 //
»
The Next Standard for Digital Media Transactions: vCPM

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. The Media Rating Council (MRC) hit yet another milestone [PDF] in their viewable impression crusade on Monday by lifting the advisory on viewable impressions for... Continue reading »
by AdExchanger // July 2nd, 2014 //
»
Nativo And TripleLift: Different Philosophies Around Native Advertising

Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, telling them apart becomes increasingly challenging. Nativo and TripleLift are two such native ad companies that both offer programmatic capabilities. Here’s a snapshot look at how they differ. For... Continue reading »
by Judith Aquino // May 13th, 2014 //
»
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