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»native

MoPub Adds Native Video Mediation, But Full Twitter Integration Still To Come

MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native video mediation to enable publishers to filter their ad requests through whichever native ad network SDK they want, including the Facebook Audience Network and the more than 175 DSPs integrated with the... Continue reading »

by Allison Schiff // November 20th, 2015 //
»
The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology

As feeds become the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and... Continue reading »

by James Hercher // July 24th, 2015 //
»
History Channel Taps Native For ‘Curse Of Oak Island’ Tune-In Campaign

Horizon Media had done plenty of direct-to-publisher native campaigns to promote shows for its entertainment clients, including The History Channel. But the campaigns lacked scale. “Curating these experiences in a way where we can impact scale is vitally important when we’re trying to drive a [Nielsen] ratings number,” said Joe Hadari, SVP and managing director... Continue reading »

by Sarah Sluis // June 25th, 2015 //
»
Facebook Gives An Update On Audience Network, Adds Native Tools For Developers

Facebook's mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big jump even from Q4 2014 when the number had grown 3x. Basically, app developers are flocking to Facebook. A... Continue reading »

by Zach Rodgers // May 6th, 2015 //
»
Men’s Health Selling Native Ads Direct With Sharethrough

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through... Continue reading »

by Sarah Sluis // September 8th, 2014 //
»
Defining Native Advertising Success At The Washington Post

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat on her publication’s digital evolution and oversees teams that are dedicated to creating new digital advertising revenue, including native. “When you move into content marketing, it’s... Continue reading »

by John Ebbert // July 30th, 2014 //
»
Another Chapter For Triggit, As Facebook-Only DSP Pivots To Native

Triggit, known to many as the "Facebook-only" retargeting firm, is taking on native ads outside the Facebook platform. The company is courting publishers with the promise to support their native advertising formats and bring the kind of in-stream ad experiences it has run in Facebook's news feed over the past year to a wider range... Continue reading »

by Zach Rodgers // July 17th, 2014 //
»
Brandnew’s Back-Door Approach To Native Advertising

Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically blending into the site design, can hitch a ride on the native bandwagon. But while Facebook and Twitter are the current hotbeds of social advertising,... Continue reading »

by Liz Rowley // June 27th, 2014 //
»
Twitter Acquires Native Mobile Ads Startup Namo Media

Twitter has snatched up mobile native advertising provider Namo Media, adding technology to enhance exchange-based monetization for app developers. Terms of the acquisition were not disclosed, and Twitter declined to comment. Namo Media has roughly eight employees, and will merge its product into the MoPub platform. The company's SDK helps mobile app developers integrate native advertising by... Continue reading »

by Chris Swanicke // June 5th, 2014 //
»
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize

Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works best for consumers. SnappyTV is figuring its one-tap native video playback on Facebook and Twitter, a feature the video content platform is releasing Tuesday, will... Continue reading »

by Ryan Joe // April 8th, 2014 //
»
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