As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether in-feed ads (ads inserted in between content) are by default native ads, and whether it should matter. Facebook, Twitter, Yahoo and AOL all offer in-feed ad […]
It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching […]
The native ad company Sharethrough expanded its services nearly three years ago from a purely video ad platform to multiple types of branded content. The move to include additional branded content has paid off. The company raised $17 million in a third round of funding in January. It also released a new SDK in early April […]
Rovio, the creator of the “Angry Birds” mobile game franchise, was one of the first companies to explode in the mobile gaming space. Mobile gamers are fickle, though, and the company has expanded into a multimedia enterprise in addition to growing its advertising business. AdExchanger spoke with Michele Tobin, VP of global brand partnerships and […]
OpenX Technologies on Wednesday rolled out a mobile native ad exchange called Native O/X. The “native” ad formats include in-stream display, rich media and video ad units that are inserted into an app’s content. OpenX’s launch partners for the exchange include IconApps, Tagged, Run, Mediasmart and Celtra. Presenting ads in a format that matches the […]
Like a lot of content aggregators, Examiner.com saw its traffic rise to new heights by focusing on search results, then saw the multitudes evaporate when Google changed its algorithm two years ago. Since then, the company has been trying to shift away from the hyperlocal model it had when it launched in 2008, and develop […]
