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»mParticle

Don't Call It An Evolution: Marketing Data's Third Wave

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting... Continue reading »
by AdExchanger // December 14th, 2016 //
»
Mobile Data Integrator mParticle Adds $17.5 Million Series B

MParticle is in growth mode. The mobile data platform, which helps collect and connect mobile data across platforms, has added $17.5 million in new funding, just nine months after its $15 million Series A in January. The round was led by Bain Capital Ventures, a new investor, with participation from existing investor Social Capital, bringing... Continue reading »
by Allison Schiff // October 13th, 2016 //
»
Jim Payne: Facebook Is ‘Not Where The Smart Money Is Being Spent’

Facebook and Google may hoover up 85% of incremental digital ad dollars, but that doesn’t mean it’s time for the LUMAscape companies to pack it in. Facebook is “not where the smart money is being spent,” said Jim Payne, co-founder and former CEO of MoPub, speaking at the Acceleration show hosted by mParticle in New York... Continue reading »
by Allison Schiff // May 19th, 2016 //
»
Is Mobile Immune From The VC Funding Drought? (Not Exactly)

Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly... Continue reading »
by Allison Schiff // January 14th, 2016 //
»
Mobile Is Eating Everything, Including Ad Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing... Continue reading »
by AdExchanger // April 7th, 2015 //
»
Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. Although media consumption has shifted to mobile and mobile apps, publisher dollars haven’t followed at the same pace, according to a recent comScore... Continue reading »
by AdExchanger // September 24th, 2014 //
»
The Opportunities Ahead For New Millennial Media CEO Barrett - Industry Reaction

Yesterday, mobile ad network Millennial Media announced the hire of industry – and programmatic-media – veteran Michael Barrett as its new CEO. As Barrett told AdExchanger's Judith Aquino yesterday, "Buying programmatically is certainly a big interest with a lot of our advertisers, publishers and developing partners, and we’ll continue going down that path. [But] Millennial is also... Continue reading »
by John Ebbert // January 28th, 2014 //
»
With Yahoo And Interclick In His Rear View, Katz Takes Aim At Mobile Data With mParticle

Nearly a year after exiting Yahoo on less-than-amicable terms, Michael Katz, one of the founders of targeting and data provider interclick, is back on the scene with a new startup called mParticle. Billed as a mobile data platform, mParticle has secured a $3 million seed round from Google Ventures, Buddy Media's Mike Lazerow and digital... Continue reading »
by David Kaplan // October 16th, 2013 //
»
 

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