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»mParticle

Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. Although media consumption has shifted to mobile and mobile apps, publisher dollars haven’t followed at the same pace, according to a recent comScore... Continue reading »
by AdExchanger // September 24th, 2014 //
»
The Opportunities Ahead For New Millennial Media CEO Barrett - Industry Reaction

Yesterday, mobile ad network Millennial Media announced the hire of industry – and programmatic-media – veteran Michael Barrett as its new CEO. As Barrett told AdExchanger's Judith Aquino yesterday, "Buying programmatically is certainly a big interest with a lot of our advertisers, publishers and developing partners, and we’ll continue going down that path. [But] Millennial is also... Continue reading »
by John Ebbert // January 28th, 2014 //
»
With Yahoo And Interclick In His Rear View, Katz Takes Aim At Mobile Data With mParticle

Nearly a year after exiting Yahoo on less-than-amicable terms, Michael Katz, one of the founders of targeting and data provider interclick, is back on the scene with a new startup called mParticle. Billed as a mobile data platform, mParticle has secured a $3 million seed round from Google Ventures, Buddy Media's Mike Lazerow and digital... Continue reading »
by David Kaplan // October 16th, 2013 //
»

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