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»mobile monetization

Mobile Banners Are On The Way Out On TheStreet

TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales team’s repertoire for apps or the mobile web. That’s because mobile consumption is moving steadily up and to the right –… Continue reading »
by Allison Schiff // March 8th, 2016 //
»
FanSided Tackles Mobile Monetization With Next-Gen Deep Linking

Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at FanSided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. FanSided sites generally only serve two banners – a leaderboard at the top… Continue reading »
by Allison Schiff // February 2nd, 2016 //
»
No Data, No Demand: Elegy For iAd

If Apple is indeed shifting its iAd platform to focus on direct deals, as BuzzFeed reported Wednesday, it means its experiment accepting programmatic demand has come to an end after little more than a year. Perhaps it was inevitable. While Rubicon Project, Accordant Media and MediaMath were among iAd’s programmatic partners, not much happened after… Continue reading »
by Sarah Sluis // January 14th, 2016 //
»
When Planning Mobile Strategies, Publishers Must First Consider Technology

Adding a different advertising partner on desktop can be as easy as adding a tag. But for the mobile web and apps, assuming such flexibility is a recipe for disaster. Since mobile is so complex, publishers must think about a slew of factors at the very beginning, when they are formulating their mobile strategy. The… Continue reading »
by Sarah Sluis // November 5th, 2015 //
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