Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of […]
How will the high-stakes game of antitrust chicken between Google and the US Department of Justice play out? It could be a first important proactive step toward true structural change – not just at Google but across many of the biggest players in the industry, writes Arnaud Créput, CEO of Equativ.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]
Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. Total global retail media spend will hit $160 billion by 2027, which represents a 60% growth rate over five years, GroupM predicts.
Meta is struggling to get its wheels turning on Reels. But Meta has seen more success with business messaging. Click-to-message ads are “one of our fastest-growing ad products,” Dan Levy, VP of business messaging at Meta, tells AdExchanger.
For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
