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»marketing podcast

Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn't connecting with young people. "There was a generation of sports fans that have been stuck with their dad's and grandfather's sports voice," Finocchio says on the... Continue reading »
by Zach Rodgers // September 28th, 2017 //
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Podcast: Resolving LiveRamp's Identity

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she's still there – though the company and its positioning have changed utterly.... Continue reading »
by AdExchanger // August 31st, 2017 //
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Podcast: Programmatic For The B2B Marketer

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. "B2B always kind of follows B2C, whether it's the use of video, social media or commerce," Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. "And programmatic is moving aggressively now into the B2B space." The problem: It's hard for... Continue reading »
by Zach Rodgers // August 18th, 2017 //
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Podcast: Glossy Programmatic

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled "Data Accuracy And The DMP." Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two... Continue reading »
by Zach Rodgers // August 11th, 2017 //
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Podcast: Weather's New Pattern

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week's episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger's recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has... Continue reading »
by Zach Rodgers // August 3rd, 2017 //
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Podcast: BI Throws Its Weight Behind Ads.txt

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider's Jana Meron will speak at AdExchanger's upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled "Insider View From The Publisher." Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their... Continue reading »
by Zach Rodgers // June 30th, 2017 //
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