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»Manny Puentes

As Video Brings More Efficiency To Programmatic, Will It Translate To TV?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape… Continue reading »
by AdExchanger // February 29th, 2016 //
»
Predicting Video Viewability Is The Next Step To Transacting On It

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  The digital advertising industry is moving toward transacting on viewable impressions rather than the rendered impression, also known as the classic CPM. This is already the… Continue reading »
by AdExchanger // November 16th, 2015 //
»
Publishers Must Prepare For Chrome’s Flash-Pausing Update

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to… Continue reading »
by AdExchanger // September 2nd, 2015 //
»
What Can Programmatic TV Learn From Display?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private… Continue reading »
by AdExchanger // June 15th, 2015 //
»
Engagement Metrics Can Help Publishers Detect Ad Fraud

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of… Continue reading »
by AdExchanger // April 15th, 2015 //
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