• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Manny Puentes

Predicting Video Viewability Is The Next Step To Transacting On It

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  The digital advertising industry is moving toward transacting on viewable impressions rather than the rendered impression, also known as the classic CPM. This is already the... Continue reading »
by AdExchanger // November 16th, 2015 //
»
Publishers Must Prepare For Chrome’s Flash-Pausing Update

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to... Continue reading »
by AdExchanger // September 2nd, 2015 //
»
What Can Programmatic TV Learn From Display?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private... Continue reading »
by AdExchanger // June 15th, 2015 //
»
Engagement Metrics Can Help Publishers Detect Ad Fraud

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of... Continue reading »
by AdExchanger // April 15th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • Agency Life: COVID-19 Will Cause 4 Permanent Changes
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • Cookieless Web: 3 Areas To Watch In The Second Half Of 2020
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved