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»Magna Global

A Programmatic TV Standard Takes Shape

The Programmatic TV Standards Group is drafting a standard designed to set baseline parameters for national and locally distributed inventory. The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (Management Science Associates, or MSA) and vendors (AudienceXpress). “The first standard we’ll be defining is [what constitutes] national... Continue reading »
by Kelly Liyakasa // July 9th, 2015 //
»
For Global Advertisers, All Roads Lead To Mobile

IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly... Continue reading »
by James Hercher // June 22nd, 2015 //
»
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising

On Monday, WideOrbit, a broadcast tech provider and a cross-channel SSP, officially launched WO Programmatic TV, a local broadcast TV marketplace that had been in beta for the past few months. WideOrbit also unveiled a dashboard for sellers to access that exchange as well as a tool to help both buy and sell sides distribute, track... Continue reading »
by Liz Rowley // April 13th, 2015 //
»
Online Video Surges, As Advertiser Budgets Cut Into TV

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due... Continue reading »
by Kelly Liyakasa // March 30th, 2015 //
»
MAGNA Global Expands Consortium To Unlock Untapped TV Audience Data

IPG Mediabrands’ media investment arm, MAGNA Global, has added 15 long-tail and premium TV networks to its consortium mix. The long-term goal is to automate more than 50% of client buys. MAGNA Consortium’s original slate of partners included print, digital and TV publishers like Clear Channel Media and Entertainment, Tribune, AOL, Cablevision and A+E Networks.... Continue reading »
by Kelly Liyakasa // February 25th, 2015 //
»
MAGNA Report: CPGs Kick Digital Ad Spend Into High Gear

A new report from Interpublic Group's MAGNA Global media research and buying arm reinforces earlier predictions that consumer packaged goods (CPG) brands would invest as much as $7 billion in digital advertising by 2018. According to MAGNA’s 2015 Global Advertising Revenue Forecast, released Monday, verticals like CPG and pharmaceuticals, which once invested more heavily in... Continue reading »
by Kelly Liyakasa // December 8th, 2014 //
»
MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops

Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part of Undertone’s developing ad stack, said cofounder Eric Franchi. The company will stagger the release of Virtuoso’s functions, first beginning with programmatic execution and workflow via the Upfront integration. There's a... Continue reading »
by Kelly Liyakasa // September 26th, 2014 //
»
MAGNA Global: Digital Ad Sales Could Outpace TV By 2017

Digital media could be the No. 1 ad category in the US by 2017 with $72 billion in spend, outpacing TV by about $1.5 billion, according to a MAGNA Global quarterly Advertising Forecast released Tuesday. The report attributed the shift partly to “the advent of programmatic buying in digital media and the stabilization of cost... Continue reading »
by Kelly Liyakasa // August 26th, 2014 //
»
Magna Report: RTB Strong Even As Direct Deal Automation Surges

As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow... Continue reading »
by Zach Rodgers // June 15th, 2014 //
»
Comcast Buys FreeWheel, Video Ad Platform Will Be A Standalone Unit

Comcast will acquire video ad-serving platform FreeWheel, the companies confirmed Thursday. The development comes just weeks after the cable giant made public its intent to acquire Time Warner Cable for $42.5 billion. TechCrunch first reported the news, and Re/code confirmed Thursday it's a done deal and pegged its value at approximately $360 million. That's roughly in line with... Continue reading »
by Kelly Liyakasa // March 6th, 2014 //
»
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