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»lawsuit

Google's FitBit Acquisition Gets Scrutiny; The Market For Marketplaces

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in... Continue reading »
by AdExchanger // February 11th, 2020 //
»
Inside Uber’s Fraud Suit Against Phunware

“Guys, it’s that time of the month … no not that time. It’s time to spin some more BS to Uber to keep the lights on.” That’s an excerpt from an email sent on Oct. 31, 2016 between two employees at Phunware, according to a lawsuit filed by Uber on July 12 in San Francisco.... Continue reading »
by Allison Schiff // August 26th, 2019 //
»
Does Audience Network Have a Fraud Problem? Facebook Sues Two Developers For Click Injection

The news: Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads. What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic. The developers, Hong Kong-based LionMobi and Singapore-based... Continue reading »
by Allison Schiff // August 7th, 2019 //
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Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the... Continue reading »
by Allison Schiff // June 20th, 2019 //
»
Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime

An American associate professor of media design is perhaps not the first person who comes to mind as the driving force behind an effort to test the limits of European data protection law, but there you go. David Carroll, who teaches at the New School’s Parsons School of Design in New York City, is partway... Continue reading »
by Allison Schiff // January 11th, 2019 //
»
Weather Channel Location Data Lawsuit Signals Stormy Times Ahead

California is gearing up to be a privacy battleground in 2019. On Thursday, the city attorney for Los Angeles filed a lawsuit accusing The Weather Channel app and its parent company IBM, of duping users into providing permission to collect geolocation data without explaining exactly how that data would be used, aka, not just for... Continue reading »
by Allison Schiff // January 4th, 2019 //
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Facebook Boosts Its Ad Quality Efforts, But Can It Retain Advertiser Trust?

Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for... Continue reading »
by Allison Schiff // October 17th, 2018 //
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As Smart TV Service Providers Feud In Court, The Privacy Issue Lurks In The Wings

The battle for the living is taking two multiscreen TV targeting companies to the courtroom over an alleged patent infringement. The end result: The privacy policies of ad tech players tracking cross-screen behavior are coming under increased scrutiny. The action, filed Nov. 6, is being brought by Free Stream Media Corp, which does business as... Continue reading »
by Allison Schiff // November 23rd, 2015 //
»
Patent Fight: comScore May Win The Battle, Yet Lose The War

Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients... Continue reading »
by David Kaplan // August 1st, 2012 //
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