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»kenshoo

Twitter TV Ad Targeting Goes Live For All U.S. Advertisers

Twitter’s TV Ad Targeting product is now generally available to U.S. advertisers after a beta release this May, the company announced in a blog post today. “The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,” wrote… Continue reading »
by Kelly Liyakasa // July 23rd, 2013 //
»
VirKet Growing With Mexican Internet Marketing And Kenshoo

Internet marketing agency VirKet based in Mexico City, Mexico announced last month that it had signed on with Kenshoo and its search engine marketing (SEM) platform products – Kenshoo Enterprise (for large, corporate clients) and Kenshoo Local (for managing many smaller advertisers). See the release. Daniel Molano, Chief Strategy & Product Officer at VirKet, discussed the deal and… Continue reading »
by John Ebbert // December 3rd, 2012 //
»
Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and… Continue reading »
by David Kaplan // July 25th, 2012 //
»
KAYAK Changes Search Engine Marketing Platform To Kenshoo, Discusses Cross-Digital Opportunity

Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo’s Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously. KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement. AdExchanger.com: Why do you need a platform… Continue reading »
by AdExchanger // January 19th, 2012 //
»
Havas Signs KENSHOO SEM Platform; Lotame And OpenAmplify Dance; Calling All Display Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,”… Continue reading »
by AdExchanger // June 18th, 2010 //
»
 

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