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»kenshoo

KAYAK Changes Search Engine Marketing Platform To Kenshoo, Discusses Cross-Digital Opportunity

Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo's Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously. KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement. AdExchanger.com: Why do you need a platform... Continue reading »
by AdExchanger // January 19th, 2012 //
»
Havas Signs KENSHOO SEM Platform; Lotame And OpenAmplify Dance; Calling All Display Ads

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as "their primary technology provider and partner for search engine marketing." Actually... the partnership seems broader than that as KENSHOO's platform will "consolidate search, social and mobile campaign management and optimization,"... Continue reading »
by AdExchanger // June 18th, 2010 //
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