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»kelloggs

Kellogg's Bob Arnold: 'We Don't Care About Clicks'

Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer's approach to programmatic buying when told the crowd at the IAB's Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him.... Continue reading »

by David Kaplan // June 21st, 2012 //
»
 

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