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»jay friedman

Chrome And Safari Ad Blocking Won’t Fix Web Browsing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. The fun is over. For everyone. That includes the publishers jamming in 10 header tags and 50-plus tracking cookies into their site... Continue reading »
by AdExchanger // June 16th, 2017 //
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Making Your Digital Media Job ‘Automation-Proof’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. Without this, we’d be stuck in... Continue reading »
by AdExchanger // March 24th, 2017 //
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Snapchat’s IPO Is More Like ‘Twitter 2.0’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. If you’ve been through an IPO before, you know how delicate the initial pricing is. If it’s too high, the stock doesn’t get... Continue reading »
by AdExchanger // March 2nd, 2017 //
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Holistic Attribution Will Not Be Achieved Anytime Soon

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing consistently mentioned at conferences by marketers and agencies is the need for simplicity and standardization – “Just tell us what to... Continue reading »
by AdExchanger // February 16th, 2017 //
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How Loss Aversion Prevents Agencies From Getting Credit For Their Successes

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll give... Continue reading »
by AdExchanger // January 18th, 2017 //
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Ad Buyers And Sellers: Unite And Share More Bid Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. It’s generally thought that second-price auctions are better at extracting maximum bids from buyers than first-price auctions. The auction mechanics of eBay, the... Continue reading »
by AdExchanger // December 6th, 2016 //
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What Can the Last 10 Years In Ad Tech Tell Us About The Next 10?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. A big milestone hit me recently and unexpectedly: Ten years working in ad tech? It feels like I started just yesterday. But actually,... Continue reading »
by AdExchanger // November 8th, 2016 //
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The TV Emperor: Clothed, Nude Or Wearing A Speedo?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Friedman, COO at Goodway Group. I spent the first 10 years of my career in traditional media. The past 10 have been in digital. When I made the transition I was astounded by... Continue reading »
by AdExchanger // September 22nd, 2016 //
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Marketers Need To Reset Their Pricing Expectations

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. We’ve seen clearing prices for display inventory rise more than 100% in the last two years, and video inventory grow more than 50%.... Continue reading »
by AdExchanger // August 19th, 2016 //
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Should The US Government Intervene To Solve Digital’s Fraud Problem?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they... Continue reading »
by AdExchanger // July 25th, 2016 //
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