Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV). […]