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»international

iClick Brings China Programmatic To The United States

There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused, creating more fragmentation than you see in China. iClick Interactive, a DSP in China, sees itself as a unified platform that offers advertisers support throughout many phases of the digital media... Continue reading »
by Kimberly Maul // May 19th, 2014 //
»
What Challenges Must Be Overcome To Enter The China Ad Tech Space?

As programmatic buying continues to grow internationally, one region is catching companies' eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking... Continue reading »
by Kimberly Maul // April 18th, 2014 //
»
Mobile DSP Madhouse Builds Momentum In China And India

Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it's ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. "We all shared the same vision," Maa said of... Continue reading »
by Kimberly Maul // March 26th, 2014 //
»
Competition And Prices For Programmatic On The Rise Globally

Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company's Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing... Continue reading »
by Kimberly Maul // February 24th, 2014 //
»
RTB House Leverages European Ecommerce Growth To Expand Programmatic

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic buying and RTB. Programmatic buying and RTB in Europe has benefitted from the increase in ecommerce and the growth of the international fashion industry. RTB House started in 2012 in... Continue reading »
by Kimberly Maul // February 10th, 2014 //
»
Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market

With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country's preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This... Continue reading »
by Kimberly Maul // May 2nd, 2013 //
»
LinkedIn Ads Aim To Be 'Lingua Franca' For Social Advertising

In contrast to the recent stumbles by Facebook, LinkedIn has done fairly well since filing its IPO (the stock was even up slightly on Tuesday, closing at $107 a share). But that doesn't mean LinkedIn doesn't have the same pressures to show a diversified source of revenues. And from the looks of things right now,... Continue reading »
by David Kaplan // August 29th, 2012 //
»

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