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»influencers

All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad… Continue reading »

by Allison Schiff // July 24th, 2019 //
»
Advertisers To Instagram: More Measurement, Please

Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interact… Continue reading »

by Allison Schiff // March 5th, 2019 //
»
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing

Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad… Continue reading »

by James Hercher // June 21st, 2018 //
»
Media Companies Bring Programmatic Concepts To Sponsor Deals

Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a traditional sponsorship package, and to complement that, they want a programmatic component,” said Rachel Parkin, SVP of strategy and sales at digital media company CafeMedia. CafeMedia owns a network of women’s interest… Continue reading »

by James Hercher // April 13th, 2017 //
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Influencer Marketing Is Not Flying Under The Radar Any Longer

Influencer marketing startups think it’s time to become a more strategic part of content marketing initiatives. Part of the problem is that influencer marketing doesn’t get its own budget line, said Pierre-Loïc Assayag, founder and CEO at the influencer management platform Traackr. It’s as likely to come under the jurisdiction of a PR firm as… Continue reading »

by James Hercher // September 28th, 2015 //
»
TheAmplify Bets On Instagram

Vendors are racing to offer advertising solutions for Instagram, which recently struck a multimillion-dollar ad deal with Omnicom. One such company is Culver City, Calif.-based startup theAmplify. The 11-employee firm pegs itself as an “Instagram marketing agency.” AdExchanger spoke with President Justin Rezvani. AdExchanger: What problem are you trying to solve? JUSTIN REZVANI: We want to… Continue reading »

by Judith Aquino // May 29th, 2014 //
»
 

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