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»icrossing

iCrossing CEO Scales And CTO Randazzo Discuss Acquisition Of DMP Red Aril

On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as "a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and... Continue reading »
by AdExchanger // December 9th, 2011 //
»
iCrossing Acquires Red Aril

PRESS RELEASE
by AdExchanger // December 7th, 2011 //
»
VP Dax Hamman Of Hearst's iCrossing Discusses Display, DataXu Partnership And The Expression Of Intent

DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing's view on DSPs and "intent" media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in... Continue reading »
by AdExchanger // August 19th, 2010 //
»

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