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»FBX

Facebook's News Feed Ads: Now Real-Time Biddable

Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company's decision to make them biddable in... Continue reading »
by Zach Rodgers // March 26th, 2013 //
»
Is Demand For FBX Dynamic Enough For It To Compete?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce... Continue reading »
by AdExchanger // March 25th, 2013 //
»
FBX Done Easy, FBX Done Right

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Gurman Hundal, cofounder of Media iQ Digital, a performance trading specialists. I have always thought when something becomes too easy or too difficult, it will soon change and evolve in one... Continue reading »
by AdExchanger // February 12th, 2013 //
»
Facebook Exchange Certification Is Elusive for Some RTB Partners

A quick search on Facebook's Preferred Marketing Developer directory reveals that the number of real-time bidding partners for the Facebook Exchange is 12, three fewer than were announced back in September. What gives? Contrary to appearances, the three missing companies -- [x+1], Optimal, and Kenshoo – have not been kicked off of FBX for violating... Continue reading »
by Zach Rodgers // December 11th, 2012 //
»
'Facebook DSP' Triggit Raises $7.4 Million From Existing Investors

Triggit, a demand side platform that has lately repositioned itself as a Facebook Exchange specialist, has raised a $7.4 million Series B round from existing investors. Spark Capital and Foundry Group participated, as did the company's recently added CRO Chris Zaharias. CEO Zach Coelius tells AdExchanger, "We've focused every bit of our development and resources... Continue reading »
by Zach Rodgers // November 29th, 2012 //
»
Facebook Exchange Grows In EMEA And APAC Regions

Facebook's Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively... Continue reading »
by Zach Rodgers // November 9th, 2012 //
»
Agency Perspectives on the Facebook Exchange

Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren't equally able to use it -- which has led to some hand wringing. WPP's Xaxis had a direct seat, while Publicis's Vivaki... Continue reading »
by Zach Rodgers // September 24th, 2012 //
»
 

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