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»Facebook Exchange

Facebook’s Q4: FBX Drives Impressions Higher, Execs ‘Encouraged’ By Demand

Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were… Continue reading »

by David Kaplan // January 30th, 2013 //
»
More Search Data On Facebook Exchange As Simpli.fi Enlists in Partner Army

Last month we noted that search intent data had come to the Facebook Exchange, in the form of a partnership with search retargeter Chango. The deal represented something of an incursion by Facebook on terrain that’s long been lucrative for Google. Now Facebook has done it again, adding search retargeting firm Simpli.fi to the FBX… Continue reading »

by Zach Rodgers // January 14th, 2013 //
»
Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List

Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Google (Bing and Yahoo too), after a period of failed… Continue reading »

by Zach Rodgers // December 19th, 2012 //
»
‘Facebook DSP’ Triggit Raises $7.4 Million From Existing Investors

Triggit, a demand side platform that has lately repositioned itself as a Facebook Exchange specialist, has raised a $7.4 million Series B round from existing investors. Spark Capital and Foundry Group participated, as did the company’s recently added CRO Chris Zaharias. CEO Zach Coelius tells AdExchanger, “We’ve focused every bit of our development and resources… Continue reading »

by Zach Rodgers // November 29th, 2012 //
»
Facebook Exchange Grows In EMEA And APAC Regions

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively… Continue reading »

by Zach Rodgers // November 9th, 2012 //
»
Perfect Audience Retargeting The ‘Blue Ocean’ Of Facebook Exchange

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created… Continue reading »

by John Ebbert // October 29th, 2012 //
»
AddThis Introduces Social Media To Offline-Based ‘Purchase Targeting’

AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data… Continue reading »

by David Kaplan // September 20th, 2012 //
»
Accuen’s Josh Jacobs Talks Facebook Exchange Potential

With Facebook Exchange now three months old and officially out of beta, agencies have started to get a sense of the possibilities. In many cases they’re working through holding company trading desks to source audience and measure results on the fledgling marketplace. For Omnicom Group agencies, that means collaborating with Accuen. AdExchanger spoke with Josh… Continue reading »

by John Ebbert // September 19th, 2012 //
»
Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort

Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company… Continue reading »

by David Kaplan // July 20th, 2012 //
»
Adaptly’s Sethi: Agencies Need Social Media, But It’s Not Clear Social Media Needs Agencies

This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media… Continue reading »

by David Kaplan // July 19th, 2012 //
»
 

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