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»facebook advertising

BarkBox Builds Ecommerce Brand On A Test-and-Learn Strategy

BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the company wants to double its member base, which sits at 55,000 subscribers today. (Schutz says that if that subscriber-base hits the 1 million mark by… Continue reading »
by Kelly Liyakasa // July 2nd, 2013 //
»
As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its “State of Facebook Advertising Q1 2013,” released this week, leading… Continue reading »
by Kimberly Maul // April 29th, 2013 //
»
In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed

Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units. In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of… Continue reading »
by Zach Rodgers // August 14th, 2012 //
»
Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and… Continue reading »
by David Kaplan // July 25th, 2012 //
»
Industry Impressions Of Facebook Display Advertising

Two weeks ago, media outlets reported new comScore data showing Facebook’s continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions – far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and “regular” display impression in the… Continue reading »
by AdExchanger // February 13th, 2012 //
»
 

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