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»facebook advertising

Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and... Continue reading »
by David Kaplan // July 25th, 2012 //
»
Industry Impressions Of Facebook Display Advertising

Two weeks ago, media outlets reported new comScore data showing Facebook's continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions - far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and "regular" display impression in the... Continue reading »
by AdExchanger // February 13th, 2012 //
»
 

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