EMX

When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.

Digital ad marketplace EMX (ENGINE Media Exchange) and its New York-based parent company, Big Village, have filed for bankruptcy. AdExchanger has learned that EMX shut down most operations and let go almost all of its employees as of Thursday.

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. CTV advertising made huge inroads in 2020, a trend that will accelerate in 2021. One reason is a big consumer shift […]

The EMX exchange, operated by the agency holding company Engine, is offering buyers the ability to transact on its exchange with a flat, transparent buy-side fee. The sliding scale model will allow clients, agencies and DSPs to pay more or less depending on volume commitments. So a buyer may decide to spend more on the […]