• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»DISH

Sling TV Dishes Up Programmatic Supply

Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly... Continue reading »
by Kelly Liyakasa // March 28th, 2017 //
»
AT&T Improves Its Addressable TV Chops With Invidi Investment

AT&T now has controlling interest in addressable TV platform Invidi, following an investment the telco giant revealed Monday. The exact amount was undisclosed. Prior investor WPP and Dish Network also participated. Although Invidi will remain independent, AT&T, Dish and WPP have collective ownership. An AT&T spokesperson said the telco sees “opportunity for continued expansion in... Continue reading »
by Kelly Liyakasa // November 22nd, 2016 //
»
Glenfiddich Runs Addressable TV With Rocket Fuel And DISH To Woo Whisky Drinkers

Glenfiddich, a family-owned maker of single-malt Scotch whisky, is among the first advertisers to place an addressable TV buy through DISH Network’s new programmatic marketplace, which launched in October. Glenfiddich’s media planning and buying agency, Resolute Digital, is using Rocket Fuel’s demand-side platform to serve an addressable, 30-second TV spot to the brand’s target audience... Continue reading »
by Kelly Liyakasa // December 14th, 2015 //
»
DISH Opens A Programmatic Exchange, Enables RTB

DISH Network is subscribing to the programmatic playbook, enabling greater automation and data application for buyers bidding on addressable TV spots. The satellite pay-TV provider, representing 8 million addressable households nationwide, on Monday debuted a programmatic marketplace and supply-side platform running on IPONWEB. Its initial demand partners are Rocket Fuel, TubeMogul and DataXu. After an... Continue reading »
by Kelly Liyakasa // October 26th, 2015 //
»
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests

Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay TV and digital video ecosystem? Beyond anticipating the convergence of linear TV and digital video ad dollars, there’s still tremendous fragmentation between the worlds of the television operator and programmer,... Continue reading »
by Kelly Liyakasa // March 7th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • It’s Official: YouTube No Longer Accepts Third-Party Pixels
  • Viant Technology Files S-1 Ahead Of IPO
  • The Big Questions For Digital Advertising In 2021
  • ViacomCBS And Dish Media Deliver Addressable Ads In Live National Broadcast TV
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved