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»dg

Convergence Strategy Jettisoned By DG; Sells TV Biz To Extreme Reach

So much for convergence strategy #1. A move that was long-rumored, publicly came to fruition at 9p. ET last night as DG (formerly known as DG Fastchannel or Digital Generation Systems) announced via a press release that it had sold its TV ads distribution business to its arch-competitor, Extreme Reach, for $485 million. DG CEO... Continue reading »
by John Ebbert // August 13th, 2013 //
»
Why The Video Ad Space Is Having A Moment

Adap.tv was not the only video company to have a good day yesterday. On the same day that AOL snapped up video-ad marketplace Adap.tv for $405 million, digital ad management provider DG saw its stock shoot up 25% to $10.31 at yesterday’s closing bell. Although DG rescheduled its earnings call from Wednesday afternoon to Thursday,... Continue reading »
by Judith Aquino // August 8th, 2013 //
»
Extreme Reach Argues For Repurposing TV Spots, Against Acquiring 'Products'

A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn't address the... Continue reading »
by David Kaplan // June 12th, 2013 //
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DG Groups All Products Into Ad Management Or Video/TV Solutions

Digital ad management provider DG is pouring the disparate technologies and products it has bought and built over the last few years into a single receptacle called "VideoFusion." While having a clearer marketing message is the over-arching reason for the "brand unification," the company also wants to emphasize its proposition to be the connective tissue... Continue reading »
by David Kaplan // March 11th, 2013 //
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Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach

Digital ad management provider DG will likely face serious questions from its shareholders amid rumors that the company rejected a $20 dollar per share bid from video ad services company Extreme Reach. While Irvine, TX-based DG possesses some advantages in the digital marketplace, particularly thanks to last year's $414 million acquisition of ad tech firm... Continue reading »
by AdExchanger // June 8th, 2012 //
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DG Acquires Ad Technology Company MediaMind

Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, "This is a game-changing transaction that provides DG with... Continue reading »
by AdExchanger // June 16th, 2011 //
»

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