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»davis & gilbert

As The FTC Watches For Disclosure Violations, Marketers Can Lessen Their Liability Risks

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing tasks to an online network, can it also hand off legal liability? The recent actions... Continue reading »
by AdExchanger // December 5th, 2016 //
»
Opting Out Of Political Advertising: Not So Simple

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If you don’t like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider... Continue reading »
by AdExchanger // September 20th, 2016 //
»
Big Data Discrimination: Is The Industry Responsible?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. The ad tech industry continually improves its use of data to segment users into... Continue reading »
by AdExchanger // October 15th, 2015 //
»
Contrary To Popular Belief, There Are Restrictions On First-Party Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Companies often proclaim that they “own” certain data because they are the first party... Continue reading »
by AdExchanger // January 15th, 2015 //
»
The Risk Of Clicking Facebook’s Social Plugin

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. When developing an interactive campaign or product, incorporating social plug-ins is generally a quick... Continue reading »
by AdExchanger // July 30th, 2014 //
»
Are You A Data Broker? The FTC Thinks So

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. Are you a data broker? This is not the title of a Dr. Seuss... Continue reading »
by AdExchanger // June 5th, 2014 //
»
 

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