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»data management platform

Silverpop Broadens IBM’s Base

When IBM acquired email and marketing automation platform Silverpop, industry watchers wondered if this meant IBM, too, was building its own marketing cloud. What integration plans did IBM have for Silverpop? What technological gap, specifically, did the acquired company fill? Bill Nussey, Silverpop’s president and CEO, who has since joined IBM, spoke with AdExchanger at the... Continue reading »
by Kelly Liyakasa // May 14th, 2014 //
»
The Cross-Device Question: Krux

Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, discuss what the company offers in terms of linking consumers across devices. This is the eighth in AdExchanger’s series on the cross-device question, in which we examine what each DMP can provide in terms of connecting the identities or profiles of consumers across the digital, mobile... Continue reading »
by Ryan Joe // April 18th, 2014 //
»
The Cross-Device Question: Lotame

Lotame’s VP of Product Management Kalyan Lanka discusses what the company offers in terms of linking consumers across devices. This is the seventh in AdExchanger’s series on the cross-device question, in which we examine what each data management platform (DMP) can provide in terms of connecting the identities or profiles of consumers across the digital,... Continue reading »
by Ryan Joe // April 15th, 2014 //
»
Kraft Exec: ‘Programmatic Is A Centerpiece For Us’

Kraft knows that consumers are easily distracted. At Forrester’s Forum for Marketing Leaders, Bob Rupczynski, VP of media, data and CRM at Kraft Foods, outlined Kraft’s strategy for leveraging the CPG company’s vast customer data through a data management platform (DMP) and programmatic advertising. “Through our meals, recipes and videos, we have about a billion... Continue reading »
by Judith Aquino // April 14th, 2014 //
»
The Cross-Device Question: Neustar Aggregate Knowledge

Correction 4/11: This article initially wrote Neustar reports to a Congressional committee. A company spokesperson said Neustar does not have a government contract and they are not audited by Congress. They have a telecom industry contract that is overseen by the FCC. David Jakubowski came on board Neustar as SVP of marketing services after it acquired... Continue reading »
by Ryan Joe // April 10th, 2014 //
»
NetProspex Banks $13M To Build B2B Data Management Business

NetProspex, a cloud-based data management company focused on B2B marketing, has raised $13 million in Series C funding from Spring Lake Equity Partners. NetProspex has grown from 78 employees to 110 from the end of 2013 until now. The company plans to utilize its new funding for sales and marketing development, as well as add... Continue reading »
by Kelly Liyakasa // April 8th, 2014 //
»
Marketo Details ‘Customer Engagement Platform,’ Acxiom Data Deal

Often framed as an M&A target to enterprise acquirers, marketing automation company Marketo on Tuesday released a Customer Engagement Platform – the result of the company’s own acquisitions spree. The platform, which Marketo positions as a full marketing campaign management stack, unifies several of its acquisitions including machine-learning personalization tool Insightera and social campaign management... Continue reading »
by Kelly Liyakasa // April 8th, 2014 //
»
Weather.com Taps Lotame's Data Management To Target Audiences Beyond Rain Or Shine

The Weather Company (TWC) has partnered with Lotame to target ever-narrower segments of audiences across PC and mobile screens. Lotame, the seven-year-old data management platform, beat out four other DMPs for the assignment, TWC Chief Revenue Officer Curt Hecht confirmed. Hecht declined to say who the other contenders were, but sources indicate Lotame bested Bluekai... Continue reading »
by David Kaplan // April 23rd, 2013 //
»
Aggregate Knowledge Is A Media Intelligence Platform Says CEO Jakubowski

Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of "interoperability" in the deal as he says IBM marketer clients will be able to unlock what is going on with their website... Continue reading »
by John Ebbert // November 20th, 2012 //
»
Lotame Replenishes Revenue As DMP Transformation Takes Hold

Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied.  But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data.... Continue reading »
by John Ebbert // October 23rd, 2012 //
»
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