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»customer data platform

Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution

This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews mParticle, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
As Marketing Clouds Enter The CDP Category, Simon Data's CEO Charts A Different Course

Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while working at Etsy, which acquired his first startup Adtuitive, an automated ad tool for small businesses, in 2009. He wanted to... Continue reading »
by Sarah Sluis // January 28th, 2020 //
»
Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group,... Continue reading »
by Allison Schiff // January 20th, 2020 //
»
Adobe’s CDP Is Generally Available – Add It To The Pile

You can’t swing a cat these days without hitting a customer data platform. On Thursday, Adobe made the CDP capabilities within Adobe Experience Platform generally available after a roughly five-month beta period. Earlier this week, Microsoft got vocal about its new CDP offering, and Salesforce, whose CDP is still in beta, has multiple CDP-related sessions... Continue reading »
by Allison Schiff // November 14th, 2019 //
»
CDP Amperity Acquires Custora For Its Predictive Analytics

Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integrating... Continue reading »
by Allison Schiff // November 5th, 2019 //
»
How Indie CDP Amperity Taps AI On Behalf Of Brooks And Other Brands

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,... Continue reading »
by Allison Schiff // June 27th, 2019 //
»
Adobe Aims To Beat Salesforce To The Punch With Its CDP, Now In Beta

If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle... Continue reading »
by Allison Schiff // June 17th, 2019 //
»
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