It’s not easy monetizing kids. Even the words “monetizing kids” are unfortunate. But the developers of kid-focused games still “need to eat,” said Yuri Shilin, owner of KidGames, an Israel-based game developer with a portfolio of dozens of apps for kids, with around 30 million downloads overall. “It’s for sure very hard to make money,” […]
Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content developers and publishers, said Dylan Collins, CEO of SuperAwesome, a UK-based ad network specifically designed with COPPA compliance in mind. On Wednesday, the 2-year-old […]
Marvelkids.com and Sanrio, two companies that produce popular children’s characters such as the Hulk and Hello Kitty, have been accused of violating privacy laws by collecting personal information from children without giving notice or receiving parental consent. Several advertising companies may also be held liable for knowingly collecting personal information from children, as well. The […]
Relying on ads to monetize a kids’ mobile app comes with a minefield of rules and restrictions. Apple, for example, requires app developers to avoid any behavioral advertising, ask for parental permission for in-app purchases and include a privacy policy. Developers also must get parental consent before collecting personal information like phone numbers and email […]
The Federal Trade Commission has officially updated Children’s Online Privacy Protection Act (COPPA) with new restrictions that go into effect today. The changes include a ban on collecting location data from site owners and app developers with properties aimed at children. Since 2000, COPPA has required website operators whose sites are directed at users younger […]
