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»convertro

AOL Acquires Attribution Company Convertro For $101M

Digital marketing attribution is in vogue. AOL will acquire attribution vendor Convertro for approximately $101 million, the company announced Tuesday afternoon. This comes on the heels of Google's move earlier in the day to snap up competing attribution pure play vendor Adometry for an undisclosed sum. Customers will have access to Convertro in a couple... Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
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Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro

Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its catalog business. Founded in 1979, Wine Enthusiast has published more than 300 million catalogs to date. It has a publishing arm, several Internet properties and a B2B distribution division responsible... Continue reading »
by Kelly Liyakasa // February 21st, 2014 //
»
DollarShaveClub.com CEO Sees A Fifty-Fifty Future In Paid Media, Viral Video

Michael Dubin might be best known as the “Our Blades Are (Expletive) Great” guy, who amassed close to 11.5 million views of his viral YouTube video that helped catapult his LA- based company DollarShaveClub.com into the upper echelons of subscription commerce startups. During a presentation at the Financial Times Future of Marketing Summit last week,... Continue reading »
by Kelly Liyakasa // September 16th, 2013 //
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How Online Retailer Indochino Does Attribution

Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men's suits, including search and email marketing, mobile outreach and retargeting on the Facebook Exchange. Along with attribution software company Convertro, Indochino brings together all these marketing channels and determines what is working and what is most valuable, said Antonio Guzman,... Continue reading »
by Kimberly Maul // May 13th, 2013 //
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Convertro Tackles Attribution Challenge Through Television's Lens

TV has a tenacious grip on media budgets, and so it makes sense to place the boob tube at the center of attribution models. Anyway, that's where attribution pure play Convertro is placing its bets. "Clients want to know how to spend money better, where to spend money to make money," CEO Jeff Zwelling tells... Continue reading »
by Zach Rodgers // March 4th, 2013 //
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Convertro Tackling Cookie-Free Attribution For Digital Marketers Says CEO Zwelling

Jeff Zwelling is CEO and Co-Founder of Convertro, a marketing metrics attribution company. AdExchanger.com: What problem is Convertro trying to solve? JZ: Marketers today are in large part "flying blind" when it comes to properly allocating their marketing dollars among their various marketing channels. I say this because most advertisers are relying upon outdated tracking... Continue reading »
by AdExchanger // February 18th, 2010 //
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