Boston-based in-store beacon company Swirl revealed its $18 million Series C round on Thursday. Led by Twitter Ventures, Hearst Ventures and SoftBank Capital, with participation from Longworth Venture Partners, this latest capital injection brings Swirl’s total funding to $32 million. It’s evidence that beacon technology is reaching maturity, said Hilmi Ozguc, CEO and founder of […]
You don’t need a physical store location to try beacons on for size – but not everyone thinks that’s such a great idea. In December, fashion e-retailer Dafiti – Latin America’s answer to Zappos – started placing little Bluetooth-enabled devices in public places around São Paulo, Brazil, as part of an experiment in location-based contextual targeting. Think […]
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices.” The Toronto-based firm’s goal is to build a platform capable of talking to […]
Adobe’s having a good couple of months. Following Forrester’s high ranking of Adobe’s enterprise marketing suite last month, the software company unveiled a series of mobile enhancements to the Adobe Marketing Cloud on Tuesday. Adobe customers can now tap into in-app messaging capabilities and send personalized follow-up emails and other messages based on a consumer’s […]
You’re walking down the shoe aisle of your favorite department store. You’re browsing. You’re probably thinking to yourself, “Do I really need another pair of shoes?” Your phone buzzes. You take it out of your pocket to find a push notification from a shoe brand with a discount offer. It’s a brand you like. You […]
Mobile app analytics just got a bit meatier with the release of expanded functionality within Adobe Marketing Cloud’s Analytics application. The product includes enhanced support for beacons, app acquisition analytics, customer lifetime value (LTV) reports and what Adobe is referring to as retention analysis – the ability to track and understand how newly acquired customers […]
