“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, CEO at AudienceScience. Online publishers rely on Facebook and other social sharing channels to extend the distribution of their content. Social is essential for driving traffic, building exposure and incremental revenue. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. As the digital media industry continues to push for a deeper understanding of ad viewability, some advertisers, including Havas, GroupM and Unilever, are making it […]
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things like reach & frequency, multi-touch attribution, geo-targeting, time to conversion analyses, and overall media effectiveness,” IPG Mediabrands’ Mitchell Weinstein told AdExchanger. But how important is it for companies to own their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, a consultant at AudienceScience. Lately, trade pundits are predicting the disintermediation of agencies at the hands of digital. Indeed, like Jurassic Park, the ecosystem will produce outcomes no […]
AudienceScience has been in business for more than a decade, starting out as an ad network and later adding demand-side and data-management abilities. Last year, the company took the relatively big step of closing its network business. Now, in its bid to be viewed as a one-stop shop for digital advertisers, AudienceScience, like many others, […]
AudienceScience has shuttered its publisher network business to focus completely on marketing technology. The move is yet another sign of weak demand for traditional ad networks, as buyers steadily migrate budgets to exchange-traded media bought through DSPs. President Mike Peralta tells AdExchanger, “The transition has been in the works for 12 to 18 months. Across […]
Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO) […]
On Wednesday, online ad network AudienceScience, announced the acquisition of Consorte Media, an ad network targeting Hispanics online. According to the release, “Consorte Media employees will become part of the AudienceScience team, and Consorte’s San Francisco headquarters will become the newest branch location of AudienceScience.” Read more. CEO Jeff Hirsch of AudienceScience discussed the acquisition […]
In addition to joining its board, Jeff Pullen has been hired as President and COO of AudienceScience, the company announced. Read the release. Pullen discussed his new role and recent experience in the online advertising economy. AdExchanger.com: Where do you begin when putting together a company’s strategic roadmap? In regards to creating AudienceScience’s roadmap, where […]
