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»audience measurement

CRO Teresi On MTVN Deal And Quantcast's Cross-Digital Potential

Quantcast announced a recent deal with MTV Networks in which Quantcast will offer "audience targeting capabilities on sites in MTVN's domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network." Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel,... Continue reading »
by AdExchanger // February 18th, 2010 //
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