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»audience measurement

'Viewable Impression' Boosters Ignore Simple Math

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks.  Much has been written about the "viewable impression" metric, which banishes impressions that go unnoticed by consumers. It relies on... Continue reading »
by AdExchanger // June 1st, 2012 //
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Quantcast's Feldman On Delivering Local Country Audience Insights

Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company's global push. AdExchanger.com: How did you determine that Quantcast is the "World's Favorite Audience Measurement Solution"? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights.... Continue reading »
by AdExchanger // March 11th, 2010 //
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CRO Teresi On MTVN Deal And Quantcast's Cross-Digital Potential

Quantcast announced a recent deal with MTV Networks in which Quantcast will offer "audience targeting capabilities on sites in MTVN's domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network." Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel,... Continue reading »
by AdExchanger // February 18th, 2010 //
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